Taco Bell starts ad campaign striking back at ground beef lawsuit

Recently, a court action was submitted against Taco Bell in regards to the contents of its beef mixture. Taco Bell has lashed out with an ad strategy decrying the suit. The court action alleges that there isn’t really much beef in the ground beef mixture the restaurant sells, and thus Taco Bell has misled customers. Taco Bell replied with a full page ad in key newspapers denouncing the claims. The fast food chain possibly did not need to obtain a payday loan to do this either. Source of article – Taco Bell launches ad campaign striking back at beef lawsuit by MoneyBlogNewz.

Response from Taco Bell is ‘Thank you for suing us’

A lawsuit about ground beef was filed towards Taco Bell recently. False advertising is what the suit is about. "Thank you for suing us" was a headline in the newspaper recently, said CNN. This is what Taco Bell did in response to the suit. The business claims it’s true that ground beef isn't the only thing used within the beef. In fact, it wouldn’t "make for great-tasting tacos" had the company used ground beef that was boring. The real blend, in accordance with the Taco Bell ad, is 88 percent ground beef and 12 percent other “secret ingredients.”. In the beef, 3 percent as water while taste is improved with caramelized sugar, yeast and oats.

Taco lawsuit started

The law firm Beasley, Allen, Crow, Methvin, and Portis & Miles submitted the suit in CA that was about the ground beef in Taco Bell. Only 35 percent beef was found by testing the firm did with the mixture. That means the U.S. Department of Agriculture's definition of "beef" wasn't being met. MSN reports that the method of testing and facility has yet to be revealed.

Countersuit might happen

Regulation of false advertising is something the Federal Trade Commission is responsible for. This is generally the case. However, oat product is used in beef mixtures sold in grocery stores and other fast food chains. Parent business of Taco Bell, Yum Brands Inc., has been quiet on the matter, though Taco Bell executive Greg Creed called the accusations “ludicrous” and is reportedly looking into pursuing a countersuit.

Citations

CNN

money.cnn.com/2011/01/28/news/companies/taco_bell_beef/index.htm

MSN

money.msn.com/business-news/article.aspx?feed=AP&date=20110128&id=12832684

Eater.com

eater.com/archives/2011/01/28/taco-bell-ad-thanks-firm-for-law-suit.php