iPad, the Kindle Destroyer, has become accessible at Amazon

After showing Amazon how to properly make and industry a tablet, Apple is now making the iPad available at the birthplace of Kindle . Amazon became the very first business other than Apple to sell the iPad on the internet after distribution of the tablet expanded to Target retail stores the week before. The arrangement is a win-win situation for Amazon and Apple according to analysts who say the iPad has established an unassailable position in the tablet PC market.

Amazon uses Kindle Killer to enhance electronic book business

Amazon is carrying all six models of Apple’s iPad. Lauren Indvik at Mashable said that although it seems counter-intuitive for Amazon to carry a product dubbed the Kindle Killer, it makes good financial sense. Amazon does not try to sell e-books to its customers, states Indvik. Its focus is on selling e-books. A Kindle app on the iPad, when compared to Apple’s iBooks app, has a better inventory and tends to work better. Each iPad sale is a new opportunity to expand Amazon’s e-book enterprise.

Not good news for iPad killers

Apple’s iPad has been selling like hotcakes at Apple’s retail stores, the online Apple Store and at Best Purchase. RIM which is marketing its PlayBook as an iPad Killer probably isn’t all that excited over it becoming accessible at Amazon. Deutsche Bank’s Chris Whitmore told Fortune that the oncoming onslaught of competing products will “fall flat.”. Whitmore explains that the iPad is two years ahead in media acquisition and integration than its competition. It is also, when it comes to content, about 18 months ahead. It seems like Apple has the growing advantage when it comes to tablet usage and consumers purchasing that.

Why the iPad is favored

The consumer confusion generated by a slew of iPad rivals competing on price will merely drive more people to the iPad, according to Darcy Travios at Forbes. This is just a repeat of what occurred using the iPod. Of course, 70 percent of sector share goes to the iPod still. Travios writes that the secret to Apple’s success is a focus on the user experience while rivals focus on attributes like memory, storage, screen size, etc. Because of the simplicity and easiness of Apple, more individuals are willing to use it. For Apple’s iPad, brand loyalty translates to market leadership.

Citations

Mashable

mashable.com/2010/10/04/ipad-amazon/

Fortune

tech.fortune.cnn.com/2010/10/04/ipad-lead-seen-as-overwhelming/

Forbes

forbes.com/2010/10/04/rimm-motorola-google-intelligent-investing-apple.html?boxes=techchanneltopstories