Friday, February 11, 2011

Rock Band might be single survivor of Guitar Hero shutdown

"Guitar Hero", designed by Activision/Blizzard, has played its last chord. The video game will be turned off by publisher Activision. Similar series "Rock Band" has not announced plans to turn off – yet.

The end of ‘Guitar Hero’

In a Thursday morning announcement, video game maker Activision declared the death of “Guitar Hero.” Everyone wanted the "casual-gamer" title before. It was a large hit among people. In January of 2009, “Guitar Hero” was the first game to hit more than $1 billion in sales. The company lost $9.36 billion past year with U.S. sales dropping over 8 percent. As of February, Activision will turn off all sales, including downloadable content, for “DJ Hero” and “Guitar Hero.”. Activision will be laying off a staff of approximately 500 people.

Success of ‘Rock Band’ likely

2 different corporations created "Rock Band" and "Guitar Hero". "Rock Band" is owned by Viacom and MTV Games which makes it easier and cheaper to make deals and distribute. "Guitar Hero" controllers could be used to play "Rock Band" although the company is able to stay profitable with the more costly setup pack. “Rock Band” has maintained stronger download sales than “Guitar Hero” over time, also. It isn't true that "Rock Band" is safe though. It isn't doing super well. In 2009, “The Beatles: “Rock Band”" was anticipated to sell millions of dollars worth of product in just a few days. There was only $1.7 million of the product sold though. This was in three months time.

What is going to take place to music gaming?

The reason for the "Guitar Hero" shut down is because of the "rapid decline in the music genre" supposedly. There have always been music genres for the motion-based systems. This includes both the Kinect and the Wii. There isn't really a band gaming part of the systems though. They are about dancing. In order to stay profitable, corporations have to get lower-profit, higher-sales software so that the hardware component of sales is reduced.

Information from

Investor Place

investorplace.com/30610/activision-blizzard-atvi-guitar-hero-sales/

USA Today

content.usatoday.com/communities/gamehunters/post/2011/02/activision-dropping-new-downloads-for-guitar-hero-dj-hero/1



No comments: