Ford pickups have proven to be the star attraction so far as the Detroit Auto Show 2011 unfolds. For Ford, that’s nothing new, records Reuters. The truth is, it is been a pattern this quarter. Ford’s success should also prove to be a good sign for the United States auto industry as a whole, said a high-ranking Ford executive.
2011 Detroit Auto Show paves way for big-time sales
The Detroit Auto Show 2011, aka the North American International Auto Show, is the perfect platform to catapult an automotive brand forward. Ford isn't in need of help. It will do perfectly fine. According to the automaker’s worldwide sales and marketing chief Jim Farley, Ford’s sales forecast is holding steady at a very high level for 2011, in the area of 12.5 to 13.5 million vehicles sold. That’s up about 2 million from the previous year, when sales had already increased by 19 percent from 2009. The largest single year for Ford since 1984 was 2010 with sales.
Through 2011, it is expected that Ford pickup sales will lead the way, which Farley was "very optimistic" about.
“How strong the pickup market is in percentage of the market is important. Pickup trucks were around 12 percent of the industry (in 2010),” Farley told Reuters.
May help truck sales after tax laws
Because of tax breaks, Ford and all the automakers expect that more vehicles will be sold in 2011 with a boost in truck sales. Ford will likely do just as well, if not better, than before as the Ford pickups have been popular always just like the F-series.
2011 Detroit auto show highlights to look at
The newest Ford Focus, in both its standard and electric vehicle formats also proved popular at the 2011 Detroit Auto Show.
“We have not had this kind of competitive C-segment car at Ford, a global car, in a long time,” Farley said.
As small car sales make up about 28 percent of the U.S. market – and the Ford Focus is a top seller within the niche – Ford expects great success. Ford has promised that this car is just the first in the EV era. However, the EV range is what will hurt the Focus Electric sales, if anything does at all.
Citations
Reuters
reuters.com/article/idUSTRE7093WI20110110?pageNumber=2
Edmunds coverage of 2011 Detroit Auto Show: 2012 Mercedes C-Class
youtube.com/watch?v=3HMpyvkXSLY
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