Large money at stake with the 2010 college football bowl matches

For schools, football followers, and corporations, the 2010-2011 bowl plans are a big deal. Not only does the football bowl schedule determine the social lives of those who follow college bowls, it involves much more. There have been calling to change the college football bowl schedule and system, but the amount of cash involved indicates it may not happen anytime soon.

Schedule finally out for 2010 bowl matchup

The bowl matchup's full list for 2010 is out. It’s finalized as well. The 2010 college football bowl plan starts at 2 p.m. Eastern time on December 18, and runs until Jan. 10, 2011. Dozens of conferences are put together to match up college football teams with the bowl matchups. In the end, the BCS National Championship Game determines the winner of the NCAA Division I Football season.

Cash could be created using the college football bowl plan for 2010 and 2011

College football is, put mildly, large cash. Television networks and advertisers are involved with the colleges. The way business will be is what you will determine by looking at the names of the 2010 college football bowls. Examples are the "Tostitos Bowl," The "Kraft Fight Hunger Bowl," the "Little Caesars Pizza" bowl and even the "Rose Bowl Game Presented by Citi" can be there. Millions of dollars are spent to be sponsors of these matches. The payout, per-team, for the football bowl games run from $750,000 to $17 million.

Several say the college football bowl schedule needs transforming

With so much cash on the line, there are lots of players beyond the football teams in the football bowl game system. A standard system matching winners against winners isn't how this National Collegiate Athletic Association sport works. The college bowl system relies not only on the win-loss ratios of teams, but on computer rankings and conference champions. There have been calling to change the college football bowl system to give smaller teams a more fair shake, but with the huge amount of money involved, it is not likely it could be reformed in the next few years.

Articles cited

Wikipedia

wikipedia.org/wiki/Bowl_Championship_Series

ESPN

espn.go.com/blog/ncfnation/post/_/id/22110/2010-11-bowl-schedule