Mister Goodwrench will not be seen in any more GM stores

General Motors is pulling the plug on the brand name Mr. Goodwrench. However, GM is hardly getting rid of official service stations. Manufacturer names could be overtaking instead. Mr. Goodwrench, now Goodwrench Service Plus, doesn’t merge well with the newest advertising strategies of GM.

Mr. Goodwrench no longer association with General Motors

General Motors has decided to delete any and all Mr. Goodwrench or Goodwrench branding from the registry. Instead the company is going to focus on marketing General Motors qualified service stations. That is what CNN reports. General Motors began using Mister Goodwrench in the 1970s. This is what all service stations were called for the purpose of marketing to families. The name changed in the 1990s. The Goodwrench Service Plus station had been what the name changed to. Effective Feb. 1, service stations bearing that name will get rebranded. A new brand can be introduced to the certified stations by General Motors in all the places which were Goodwrench stations. The signs will say GMC Certified Service. If not that, then Chevrolet Certified Service. General Motors is shifting marketing focus to all four brands as independent entities, rather than under a larger General Motors umbrella.

Record profits

According to the newest York Times, General Motors is at high profits. In fact, its highest profits in 11 years are recorded. General Motors went via a bankruptcy. For the third consecutive quarter, it has shown profit since then. $2.1 billion was the profit General Motors posted for the third quarter of 2010. There is about to be a General Motors IPO. The business will do much better when the profits are shown to be so great.

Lean mean car making machine

General Motors had become the symbol for largesse in car companies. However, after a quick bankruptcy and seeming change in attitude, the car giant seems to be turning around. The Treasury still holds a significant number of shares in the business, but the initial public offering of Gm stock will pay off large portions of that.

Citations

CNN

money.cnn.com/2010/11/09/autos/gm_goodwrench/index.htmhttp://money.cnn.com/2010/11/09/autos/gm_goodwrench/index.htm

NY Times

wheels.blogs.nytimes.com/2010/11/10/g-m-posts-2-billion-quarterly-profit/?ref=automobiles//