Four years before Google dominated tech headlines tech headlines last month with the Google TV demo at Google I/O, Apple TV was created. The enthusiastic response to the Google TV demo apparently was a wake-up call for an Apple TV update. Just a week after Google TV was announced, rumors started to fly in Silicon Valley about an Apple TV update. Apple’s renewed initiative for Apple TV sets the scene for a high stakes battle between technological superpowers for future control of a $ 150-billion dollar advertising market.
Resource for this article: Apple TV rumors hit the grapevine the week after Google TV demo
Apple TV with its update
The Apple TV update was in development long before Google TV made its splash. According to the technology blog engadget.com, it received a tip confirmed by a “source very close to Apple” that the Apple TV update could be based directly on the Apple iPhone 4 operating system and be capable of full 1080p HD. The Apple TV device is called an ultra simplified, streamlined Apple iPhone without a screen and with just a power socket and video out. The most compelling feature of the Apple TV update may be that consumers won’t need emergency loans to jump on the bandwagon: its rumored price tag is $ 99. Right now the Apple TV is based on the OS and costs around $ 230.
Apple vs. Google in TV
A high stakes game is being entered into with Google and Apple TV. According to the Los Angeles Times, the winner will take the lead in a historical transformation of technology. Nearly 40 percent of consumers said they wanted to connect their computers to their televisions to view all of their online videos, as outlined by a recent survey by Frank N. Magid Associates. The Times quotes Jim Lanzone, who’s chief executive of Clicker.com, as saying:
“A generation from now, people simply won’t believe how limited the world of linear programming was, the same way people under 30 today can’t relate to 12 channels and a knob.”
Apple TV is now going to the cloud
Apple TV’s new set-top box may have much of the functionality found on the Apple iPhone. It's got the A4 processor that powers its computers, along with 16GB of flash storage inside. Engadget says there will be a Time Capsule option for external storage, but the main purpose of Apple TV is all about streaming. Apple is trying to focus on a lot more cloud based storage. Engadget said there was no details on whether the new device would support Apple's App Store and apps, but given the runaway success of both, that feature could be assumed.
Individuals have high expectations for Apple TV
Apple TV today is a little box that allows users to buy or rent HD movies and stream iTunes content through their set top boxes. Most individuals don't even know this exists. Crienglish.com reports the seamless integration of the Web and TV has eluded Apple and Microsoft for some time now, but Google TV and also the overwhelming power of Google on the internet has gotten everyone’s attention. Google TV will enable users to easily pull up Web content on their TVs, including photos, video and music, using an on-screen search box like the one on Google’s website. Now the ball is in Apple’s court. The public is eager to see what Apple, a company that defines the state-of-the-art user experience, will come up with.
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Engadget.com
Los Angeles Times
Crienglish.com
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