Quick, in 140 characters or less, exactly what do promoted tweets mean for most Twitter users? Promoted tweets will highlight search results, and could be the first step of Twitter into advertising. Overwhelmingly, Twitter chatter is negative towards promoted tweets, but Twitter can’t last forever on instant cash loans from venture capitalists.
How promoted tweets is prepared to work
The Promoted Tweets advertising system should appear much like Google advertisements, only more “organic”. Results on search.twitter.com will display with a relevant promoted tweet on top. For example, if you search Twitter for “mocha,” a “promoted tweet” by Starbucks that mentions a mocha will appear above the current Twitter chatter. A few companies have already signed up for Promoted Tweets, including Starbucks, Sony, Bravo, Best Buy, and Red Bull.
Twitter users will rate Promoted Tweets
The tweets displayed by Promoted Tweets can be tweets the paying companies post anyway. Twitter is hoping that twitters will bookmark, retweet, or reply to the promoted tweets. Twitter says that promoted tweets that do not receive user interaction can be removed. While promoted tweet pricing has not been revealed, but if the program is successful, Twitter should be able to start debt settlement relief.
Growth plans around Promoted Tweets
Eventually, promoted tweets will be displayed in places other than search results. If the promoted tweets program is successful, Twitter plans to expand the program. First, the Promoted Tweets will be “injected” to the timelines of anybody who already follows the business. Second, these Promoted Tweets will even be displayed by Twitter clients such as Tweetie and Seesmic, as well as clients being developed by companies that have chosen to hire a dedicated programmer to create iPhone and Android apps.
Promoted Tweets show financial reality
The Promoted Tweets program can be the first attempt of Twitter to monetize their website. Created in 2006, the site has stubbornly refused to create revenue in any major way until now. Biz Stone, the head of Twitter, says the company wanted to create value first and cash second. By announcing Promoted Tweets, it seems Twitter could be looking for a way to give investors a return on their $ 57 million investment. Some twitterers have called out Twitter for “selling out,” but within the end, users generally accept that their favorite free services need advertising to stay online.
Sources:
PC Magazine
Wikipedia
PC World
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